

Visual identity of travel blog
Design of the visual identity of a travel blog, The Backpacker’s Journal, for Clara Legallais, journalist, traveller and multilingual teacher. This blog retraces her travels from Central Asia to Scotland, proposes reading recommendations and travel tips. The ambiance of the blog needed to reflect adventure, writing and world changes. The main illustration, inspired by old maps, highlights her travel area, Eurasia, and hides in the background a list of concepts close to her heart. The logo represents minimalism of a backpacking life and her passion for writing.
Currently under construction on WordPress, the site will be accessible in spring 2025.